We have started a boycott of Tiktok advertisers until Tiktok decides to stop the unethical and abusive behavior toward content creators. Sadly, all other avenues of stopping Tiktok’s behavior has fallen on deaf ears. So we are asking you to boycott the advertisers below until Tiktok makes changes. First, this is what we want:
- A complete overhaul of their reporting and banning system. False reports need to be ended. Banning of lives or videos with no evidence of wrongdoing must stop. These false reports disproportionately affect LGBTQIA+ individuals, people of color, and women who create content on Tiktok.
- Stronger policies and punishments for false reporting and for true violation of the Community Guidelines must be put into effect. An example of this is that lives spreading a message the God loves everyone is banned for weeks, whereas lives glorifying Hitler, calling for the murder of transgender individuals, and calling for the death of people of color are considered not a violation of the Community Guidelines. Those found to routinely false report, share violent, racist, homophobic, misogynistic and abusive content must be DEVICE ID banned permanently.
- A system to protect accounts that are being abused by trolls and terrorist must be put in place. Many accounts of LGBTQIA+ individuals, people of color, and women are routinely banned and/or shadowbanned without any evidence. Even if an appeal is successful, time and money is lost by the creator while they wait for days to get their account back. When this happens routinely, a whole week can be lost of engagement and resources. This is completely unfair to creators who did nothing wrong. Lately, Tiktok has engaged in a systematic denial of appeals simply to avoid having to actually investigate the hundreds of false reports sent to them. A system to protect good creators from this abuse must be implemented.
We ask that you be respectful and kind when you email or contact these advertisers. Explain the above demands of Tiktok and that we would like them to reconsider advertising with Tiktok until they meet these demands.
Thank you for your support!
List of Advertisers as of May 27, 2022
|Allstate||2775 Sanders Road|
Northbrook, IL 60062
|Amazon||410 Terry Avenue North|
Seattle, WA 98109
|American Express||200 Vesey Street|
New York, NY 10285-0001
|Cerebral||(415) 403 – firstname.lastname@example.org|
|Chipotle||610 Newport Center Dr.|
Newport Beach, California 92660
|Cirkul||1902 W. Main St., |
Tampa, Florida, 33606
|DoorDash||1 (855) email@example.com|
|Dunkin||130 Royall Street|
Canton, MA 02021
|Macy’s||151 West 34th Street|
New York, NY 10001
|McDonalds||110 N. Carpenter St.|
Chicago, IL 60607
|National Geographic||215 E 67th St, |
New York, NY 10065
|Netflix||100 Winchester Circle|
Los Gatos, CA 95032
|Oreo||100 Deforest Ave|
East Hanover, NJ 07936
|Starbucks||2401 Utah Avenue South|
Seattle, WA 98134